IWM MOM

Does anyone know if there is a way to get rid of character limitations?
We sell wine and whenever there is a particularly long name of a producer or wine, we have to abbreviate some words so it will fit in the Description Line 1 field. This is generally a bad thing because we want consistency and accuracy throughout.
So before I call MOM and have to be on hold for hours, i just wanted to check here.
Is it even possible to expand the fields? Would it involve an upgrade or some sort of program addition? I am in no way an IT person so I don't even know if is is feasible. Or would it be possible to contract someone else for this service?
It seems like a simple request, I just need more space for stock entry, but you never know with MOM.
Any help would be awesome!