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Email Marketing with Mom 6 and SiteLink - Help!


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#1 Nathan Freedman

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Posted 06 February 2008 - 10:42 AM

Hi,

We are in the process of finding the best way to do email marketing with MOM 6 and SiteLink. In the past we used a company that was bought out by Microsoft. The program was online and worked well but became costly as the email list grew.

Here are some of the things the program needs to do:

1) Manage the list including taking care of bounces (removal after x amount of bounces) and unsubscribes.

2) Be able to add email addresses and first names without having a required confirmation by the customer. This is for customers who buy in our store and check the box to be part of the email newsletter list.

3) Be able to add email address and first names with the ability to get a confirmation email before subscribing. This is for customers who subscribe on the website but we need to filter out people who might enter friend's addresses as a goof.

4) All unsubscribes are permanent and new emails added will be blocked if they are already in the unsubscribe list. This is to prevent existing customers who don't want email from accidently get readded to the list.

5) I would also like the ability to have a person who wants to unsubscribe to be given a message like "Getting too many emails from us. Did you know that you can get a message every month instead?" so they can change the frequency of emails. Still haven't seen this on any email lists I below to.

Would be interested in what programs you are using? I don't think MOM can handle email marketing as it is offline and doesn't automatically take care of these features or give you stats on email campaigns.

Thanks,

Nathan....
PinkCherry.com
http://www.pinkcherry.com

#2 workuseonly04

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Posted 06 February 2008 - 12:16 PM

We use a piece of software called Gammadyne Mailer. Pretty powerful software though the interface is pretty garbage and not easy to use initially. Once you figure it out it really is quite good. Definitely has most of the features you're looking for.

Hopefully it works for you.

Thanks,
KJ
www.hedonics.com

#3 Nathan Freedman

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Posted 07 February 2008 - 06:30 AM

Thanks for the advice. I have added the software to our eval list.

Nathan...
PinkCherry.com
http://www.pinkcherry.com

#4 aamaomao

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Posted 16 August 2009 - 05:55 PM

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