My company uses Google and Overture paid listings as part of our marketing campaign. We recently came across a problem involving the search box features on the webstore. We needed to have a link from Google or Overtures "pay per clicks" section perform a search function in the webstore and display all products related to the search term.
Previously we were only able to use the url for a specific product or catagory (a link to item128 - a music book on Charles Mingus, or a link to the M catagory in music for Mingus). We wanted everything related to Charles Mingus (books, music, cd''s, dvd's, etc) to display from our paid link with the search engines. Several emails to Dydacomp and Sitelink resulted in us being told this was not a supported function in our webstore and a new page would have to be created in order for passing of a search term to the webstore from an outside link.
I requested our original ASP pages that resided on the server and found a simple solution that required no additional programming by the Dydacomp/Sitelink staff.
PART ONE:
This is our store link to the search products page. amend the link with your own stores url
http://www2.mailorde...searchprods.asp?
PART TWO
After the question mark, add (txtsearch=X) where X is the word you want to search for. If you have more than one word you want to search for, you need to separate in with a '%20' (txtsearch=X%20X')
Below are examples we use for one and two word phrases. Mingus and Charles Mingus:
example one:
http://www2.mailorde...xtsearch=mingus
example two:
http://www2.mailorde.....harles mingus
Each of these links will display all the related results in the webstore. We amended all of our pay per click links with Google and Overture and have already experienced a boost in sales as a result. I hope this information is helpful to anyone else out there using pay per click urls with the search engines.
Dan Mewhinney
Lemur Music
www.lemurmusic.com
Searching your store from a Google/Overture link
Started by
Guest_Dan Mewhinney_*
, Jul 13 2004 08:19 AM
3 replies to this topic
#2
Guest_Mike_*
Guest_Mike_*
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Posted 21 July 2004 - 07:51 AM
First off, why is all the URL's your using not going to your domain?
Why on earth do you have mailordercentral.com as the URL and not LEMURMUSIC.COM??
Why on earth do you have mailordercentral.com as the URL and not LEMURMUSIC.COM??
#3
Guest_Tawnya_*
Guest_Tawnya_*
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Posted 11 August 2004 - 10:49 AM
Mike,
That is an issue I am interested in solving! I do want all of our URLs to go to our domain. Is it possible to do that with Dydacomp? How? I am eager to hear your reply!
That is an issue I am interested in solving! I do want all of our URLs to go to our domain. Is it possible to do that with Dydacomp? How? I am eager to hear your reply!
#4
SiteLINKTeam
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- Members
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- 51 posts
Advanced Member
Posted 11 August 2004 - 01:35 PM
Hello Tawnya,
That is definitely possible with SiteLINK. I'd love to talk to you more about SiteLINK and the different options that are available for your store.
Please feel free to call or email at your earliest convenience.
Sincerely,
Neal Wexler
Director of SiteLINK Sales
Dydacomp Development Corp.
'Software Solutions for Direct Marketers'
11 D Commerce Way
Totowa, NJ 07512
800-858-3666 x260
[email protected]
www.Dydacomp.com
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That is definitely possible with SiteLINK. I'd love to talk to you more about SiteLINK and the different options that are available for your store.
Please feel free to call or email at your earliest convenience.
Sincerely,
Neal Wexler
Director of SiteLINK Sales
Dydacomp Development Corp.
'Software Solutions for Direct Marketers'
11 D Commerce Way
Totowa, NJ 07512
800-858-3666 x260
[email protected]
www.Dydacomp.com
******************************************
ATTENTION
This E-mail contains PRIVILEGED AND CONFIDENTIAL INFORMATION intended only for the use of the Individual(s) named above. If you are not the intended recipient of this E-mail, or the employee or agent responsible for delivering it to the intended recipient, you are hereby notified that any dissemination or copying of this E-mail is strictly prohibited. If you have received this E-mail in error, please immediately notify us by telephone at (973) 237-9415 or notify us by E-mail at [email protected]. Also, please send a hard copy of the E-mail to the above address via the U.S. Postal Service. We will reimburse you for all expenses incurred. Thank you.
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