Dydacomp Introduces M.O.M.'s First Bi-Directional Interface at MIVA Small Business Conference

- Connects M.O.M. and MIVA Merchant to Create
Scalable System for Growing Businesses -

TOTOWA, N.J., September 7, 2006 -- Small business owners seeking to maximize profitability and minimize operating costs turned last week to the MIVA� Small Business Conference to find solutions. Dydacomp answered the call introducing the first and only bi-directional interface with e-commerce application MIVA Merchant for M.O.M.

Building on customer feedback and consultation with MIVA at last year's Small Business Conference, Dydacomp and MIVA created a seamless, fully-automated direct feed from MIVA Merchant to Mail Order Manager (M.O.M.), Dydacomp's PC-based order processing and catalog management system. This new interface allows companies not only to export orders from their e-commerce site to M.O.M. but also to push real-time inventory, order status and tracking information back to the site.

�Our new interface with MIVA Merchant allows small business owners to manage their online presence, order processing, fulfillment and customer records from one easy-to-use, highly scalable application,� said Albert Realuyo, Dydacomp Vice President of Product Management, �The combination of MIVA Merchant and M.O.M. allows for business growth and the accompanying increase in volume without switching e-commerce solutions.�

In addition to the MIVA interface, M.O.M.'s list management capacity allows merchants to collect and use demographic information to increase repeat business and create more effective direct marketing campaigns. �M.O.M.'s demographic tracking is a powerful tool for multichannel marketers,� said John Woodhour, Dydacomp's Manager of Sales, �For example, a sporting goods retailer can use M.O.M. to ask customers for their favorite baseball team, record the information and create a targeted e-mail campaign for team specific merchandise.� The software solution also is able to generate recurring billing and shipping, allowing merchants to offer club plans that further capitalize on demographic data.

About Dydacomp: Dydacomp ( http://www.dydacomp.com ) specializes in multi-channel software solutions for e-commerce and catalog business. Dydacomp's popular Mail Order Manager� (M.O.M.) software, first released in 1986, is fully featured including inventory control, order entry, customer maintenance, credit card processing, list management, fulfillment, e-commerce and other related functions. Through M.O.M., online merchants using MIVA�, Shopsite�, Yahoo!�, eBay�, Amazon�, SiteLINK� and other carts or marketplaces can manage their entire back-office operations. Dydacomp's client base, approaching 10,000 Mail Order Manager installations worldwide, consists of e-commerce, mail order, fulfillment, distribution and call-center companies.

Hey Chris -
MOM is a great solution. Wanted to let you know that SoHo and XL aren't your only options... there's a "middle" Enterprise Edition as well. There are a lot of things to recommend it -- that you only have to buy as many stations and modules as you need and can add on as your company gets bigger, that it has interfaces with a lot of great carts (yahoo, miva, shopsite, etc.) and frankly it just does everything from soup to nuts. I'd definitely take it for a test drive - you can actually get a trial version.

hope that helps!